Origin Story

Like all superheroes, every successful startup has its own epic origin story. Here’s ours.

Scott and Steve were hanging out at a friend’s house. Somewhere in the conversation, Steve asked the group, “Have any of you guys peed or crapped yourself as an adult?” as a way to set up an embarrassing story of a friend who had an adult accident. Scott hesitated, smirked, and said yes (why has yet to be determined). Obviously, you can’t admit to something like that without laying out the background, which went a little something like this.

Oh noooooooo!

“So I was driving home from work and everything was coo. About halfway home, I kinda had to pee. Everything was fine until I exited the freeway. There’s a signal right after you exit, so I stopped, but then the urge got worse. It felt like forever. I thought to myself, ‘If I can just make it to the gas station across the street, I’ll be fine,’ but the light never changed. I didn’t make it, and it was like ‘Oh noooooooo!’ I actually said that in the car. It was bad.”

A Game Is Born

Steve made sure that the infamous “Oh noooooooo!” story traveled around to anyone who would hear it. And then randomly while grabbing drinks with friends, someone threw out the idea that a story as ridiculous as that one would make an awesome game. “Just think…You’re driving home, trying to avoid obstacles and waiting at that damn light. You have to control your bladder lifeline, and if you don’t do a good job, ‘Oh noooooooo!’ You look down and you see yellow.”

It’s a moment in life that most if not all of us have gone through at some point. We’re just too embarrassed to admit it…

Thus, a game idea was born, and a company soon after.